Wear the walk.
Every item supports overdose awareness. Wear it to the walk, wear it every day — start a conversation, honor a life, and show the world you care.
2026 Collection
Pick your gear
All proceeds support overdose awareness efforts and the annual Rocco Project walk.
Walk Day T-Shirt
Unisex crew neck in purple. The official shirt of the annual awareness walk.
Start the Conversation Tee
Soft cotton blend with the Rocco Project message on the front and back.
Rocco Hoodie
Cozy pullover hoodie for cool mornings before the walk and year-round comfort.
Long Sleeve Walk Shirt
Lightweight long sleeve option for walkers who want a little extra coverage.
Kids Walk Shirt
Youth sizes so the whole family can walk together in purple.
Rocco Beanie
Warm knit beanie embroidered with the Rocco Project logo.
Tote Bag
Heavy canvas tote — perfect for carrying water, snacks, and awareness materials.
Lapel Pin Set
Two-pack enamel pins to share with a friend or wear on your bag.
Want to be first in line?
We are working on bringing the full store online. For now, limited quantities will be available at registration and on walk day.